Have you ever thought of how you could increase or grow your customers and business? If yes is your answer, then this post is for you. I’m sure you know about the social media app called WhatsApp. It used for chatting, calls (audio and videos) exchange of pictures and other exciting things like sharing your daily stories or photos for your friends to see.
Despite being a social media app, small business owners have integrated the platform into their businesses. They use it to communicate with customers more personally, share photos of their goods and also inform them about the services they can offer. So, how is this done?
The first step to getting started is to ensure that your customers have your phone number saved on their phones. You will have to find a way around it. Engage them, do giveaways, etc.
The next step is to download WhatsApp Business App from Google Play Store if you are using an Android Phone or Apple Store if you are using IOS. It is an application that works just like normal WhatsApp but has some features and tools that are useful to any business. Some of them include;
- Business Profiles: you can create a business profile with helpful information for your customers like your address, business description, email address, and website.
- Quick Replies: With this, you can save and re-use the messages you know you will be sending frequently like answers to questions, etc.
- Automated Messages: this feature allows you to send automated messages. For instance when you are busy or not with the phone, an automated message replies to every message that comes in within the period you are engaged.
- Message Statistics: helps you know the number of messages that were sent, delivered and read.
With, these, you can be certain that it time to go professional. After downloading, sign up on the app. It’s quite simple, just follow the instructions the app gives you while signing up and you will be good. Let’s talk about how you can grow your business with the WhatsApp business App.
Customer Communication: Doing follow ups on WhatsApp instead of direct phone calls will get you 40% more response. People rarely like phone calls from unknown numbers but are more open to responding to personal messages. When using WhatsApp for customer communication, You will notice better response and engagement.
It also provides an opportunity to be a little more informal. So Instead of calls, just send short messages on WhatsApp, you will definitely get a response most especially if they have saved your number. Announce new offers, products, bonuses too in their inbox from time to time.
With WhatsApp, your customers will reach out to you more. From research, customers would always prefer to send a simple message over WhatsApp instead of calling a customer support phone number. Although, it could be a bit challenging responding to all the messages especially if you have a big customer database. So, choose WhatsApp if you have a lesser number of customers and you want to connect with more.
For Marketing and Promotions
WhatsApp is a very strong marketing tool. It serves as a good one-to-one platform for direct communication with people. With it, you can send short video clips of your products, audio files, text messages to your customers. This doesn’t mean that you should spam your customers. They won’t hesitate to block you if you do. Use it to connect with existing users rather than trying to reach new users. And to get a good response, you should come up with creative ways to promote your business.
In conclusion, do well to adopt and follow these tips to grow your business and connect more with your customers.